8 Linkedin posts every founder needs to start with
A done-for-you starting kit for founders who know they should be posting but haven't started yet.
When was the last time you Googled yourself the way an investor would?
Story time. I posted my first LinkedIn post in 2024. Within 48 hours, a founder I’d never spoken to connected with me asking if we could work together.
I’m not telling you this to brag. I’m telling you because I wasted eight months before that post, saying I’d “figure out my content strategy first.”
Most founders who look like they have it figured out, the ones with a clear voice, a loyal audience, consistent engagement, didn’t get there because of strategy.
They did by starting with a post. Then another. Then another.
And somewhere around post 15 or 20, patterns emerged.
You notice what resonates. You double down.
The real strategy comes from looking backwards at what worked, not from excessive planning.
And you know a thing or two about excessive planning ;)
You’ve told yourself for three months, maybe longer, that you need to start posting.
You know it matters. You’ve watched other founders build audiences, attract inbound, get warm introductions from people who felt like they already knew them before the first call.
And you’ve done nothing.
Not because you’re lazy. Not because you don’t care. Because every time you sit down to write something, the same question shows up: where do I even start?
That’s the real problem. Not strategy. The blank page.
Here’s what silence actually costs you.
An investor gets your cold email. Before they reply, they Google you. They find your LinkedIn. No posts. No point of view. No signal that you’re deep in this problem.
They move on to the next founder in their inbox, the one who’d been posting about their space for six weeks and already feels familiar.
The worst part? You have no idea this happened.
And this isn’t hypothetical. It happens every week, to founders who are building real things but rarely showing up online. Customers do it too. So do potential hires. So do the advisors you’re trying to attract.
So here’s what I want you to do instead of building a strategy.
Start. Just start.
And I’m going to make this unbelievably easy for you.
Here are 8 post templates that build content that will absolutely work for you as a founder online.
Pick one post from the list below and write it this week. Not because posting once will change everything. But it will break that wall of fear for you, and hopefully, get you into a posting rhythm.
The first post just has to exist.
The strategy will come later. The voice will come from all the posting reps you’re doing.
Each of these posts is designed for a founder with no traction, no case studies, and no audience yet.
Pick the one that feels most natural. Write it this week. Rinse and repeat.
These are my most-read articles on the entire newsletter:
Build a pitch that actually impresses investors (Based on 100+ decks).
1. The Origin: “Why I’m Doing This”
The specific moment you realized the status quo was broken. Not your company description. Not your elevator pitch. The moment.
Goal: Humanize you and show founder-market fit. Investors and customers want to know why you, specifically, are the right person building this.
2. The BTS: “Building in Public” Snapshot
A screenshot of a messy spreadsheet. A Zoom call with your first user. A work-in-progress UI with one line of context. Something real from this week that shows the product is alive and evolving.
Goal: Authenticity beats polish at early stage. This post proves you’re building, not just talking about building.
3. The Unpopular Opinion: Your Point of View
A bold take on a common practice in your industry that you think is actively wrong. Something you’d actually defend in a room.
Goal: Filter for your true believers and stand out from the noise. The founders with audiences don’t have more followers, they have a clearer point of view.
4. The Value-Bomb: Mini-Guide
A 3-step framework or how-to that solves one small, specific problem your target audience has. Free. Immediately useful. No strings.
Goal: Establish authority. If your free thinking is this good, your paid product or service must be better.
5. The Vulnerability: “I Was Wrong”
A mistake you made this week or a pivot you had to make. Not a humble-brag dressed as a lesson. An actual wrong turn and what you did about it.
Goal: Extreme trust-building. It shows you’re obsessed with the problem, not protecting your own image.
6. The Customer Voice: Social Proof
Not a formal case study. A screenshot of a DM. A quote from a user reaction. The first time someone said “this is exactly what I needed.” Let them say it in their words, not yours.
Goal: Proof of concept. Other people’s words carry more weight than yours. Always.
7. The Manifesto: Future Vision
What does the world look like in 5 years if your startup succeeds? Not a feature roadmap. Not a market size slide. The actual human change you’re trying to create.
Goal: Attract early-stage talent and visionary investors and partners. The people you most want to work with are drawn to a mission, not a product.
8. The Direct Ask: The Conversion
A clear, no-fluff post. Name the exact problem. Name the exact person. Ask them to raise their hand.
Goal: Direct acquisition. This is the post that finds your first users.
I send one practical email a week
No fluff, no motivation quotes, just actionable founder strategies.
You don’t have to do these in order. But if you do, here’s what happens.
Posts 1–3 build who you are.
Posts 4–6 build credibility.
Posts 7–8 convert.
Do them in sequence and you have a complete founder presence in a couple of weeks.
Or don’t. Either way, you’ve started. And starting is the only thing that matters right now.
Founders who figure out content didn’t wait until they had something perfect to say. They posted something real. The audience found them because of it.
Eight posts. That’s it.
The blank page problem is now solved.
You’re welcome ;)
Here’s all the implementation you need.
Pick the post type that made you think “I could write that.” Open LinkedIn. Write it now, before you close this tab. Don’t edit it more than once. Post it.
That’s it. That’s the whole plan.
Which of these 8 are you writing, and what’s the real reason you haven’t posted yet?
See you on the edge,
Majd
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Hi, I’m Majd. I help early-stage founders with:
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Advisory Support: Explore Ruya Advisory to see how we can work together 1:1 or through founder programs.